Frigro's segmented communication stategy in newspaper format

How tailored and personalized communication increase consumer engagement

Frigro is both a wholesaler and knowledge partner specializing in cooling equipment, heat pumps and isothermal panels for professional installation technicians.

This family-run business is built from the perfect mix of youth and experience, with brothers Koen and Bert Decuypere at the helm.

Segmented communication in print

In our industry, we maintain a close relationship with our customers. Our communications team makes sure to keep everyone informed regularly with effective email marketing and newsletters.

But we understand that the power of market segmentation and tailored marketing cannot be underestimated and went looking for creative solutions to reach our target audience. That’s how we landed on the idea of personalized newspapers. terecht.

Our newspapers are published twice yearly and are the perfect tool for keeping customers and staff informed in a creative yet informative way.

“We were looking for a targeted and creative solution to reach our target audience. Personalized and segmented communication keeps customers engaged.”

BERT EN KOEN DECUYPERE

MANAGING DIRECTORS AT FRIGRO

Ready to get started with personalized newspapers?

A signboard for the business

The personalized newspapers received an extremely positive response, both from colleagues and from customers.

The campaign helped our business stand out from the crowd and had people talking about it for months after.

“The collaboration with Genscom was smooth sailing. Everything was taken care of in a short period of time, down to the last detail.”