IN THE PRESS
Our headline stories
10 years of Genscom: CEO Vanysacker on AI
investments and the future of print
In a new interview with Inkish, CEO Stefaan Vanysacker looks back on 10 years of Genscom and shares how the company’s focus on AI tools and investments are driving the integration of print and digital solutions to create personalized content.
Cybersecurity: Protection in a digital world
How can we feel safe online in an increasingly complex digital environment? Together with VIGC and Group Joos, we at Genscom contributed to a testimonial by Cyberstart, highlighting the importance of cybersecurity in the graphic communications industry.
The indispensable role of print in omnichannel communication
Within the pages of Trends Magazine, we share the story of how Genscom has achieved substantial growth through its hybrid communication model, while acknowledging the essential role of print in their omnichannel communication strategy.
“Skate the City” newspaper aims to create harmony between skaters and city residents
The Antwerp-based non-profit organisation KNS has published a print newspaper in collaboration with the local skate community. Through this medium, Antwerp’s skaters aim to position themselves as a dialogue partner for the city and have a say in the decisions made by policymakers.
How a cloud editor and app simplify a fully customized newspaper production
In the second part of this interview, CEO Stefaan Vanysacker explores the technologies and platforms that enable the creation of personalized newspapers, each tailored to specific goals and target audiences.
Genscom: The agency bringing advanced personalization to newspapers
Innovative concepts in the world of newspapers: from personalization to multi-editorial publishing. How does it work? Our CEO Stefaan Vanysacker was a guest on INKISH.TV and explains it all in the first part of this interview.
Het Woonhuis in Poperinge surprises customers with rarewell newspaper
This week, a personalized newspaper was delivered to 1,545 customers of ‘Het Woonhuis: Een Goed Bed’ in Poperinge. It wasn’t to announce one last commercial promotion, but rather to sincerely thank them for their trust, as the business closed its doors on December 15.
Newspaper from home to grandma and grandpa proves a huge success
More than a thousand people have already used the tool that allows children and grandchildren to surprise their oldest family members with a real, personalised newspaper they’ve made themselves. “We immediately felt the need to do our part, because we could see how much the isolation was taking its toll.”
Antwerp companies launch Granniedays: create a newspaper for grandparents in quarantine
Communication agency Genscom has launched Granniedays to provide parents and grandparents living in residential care facilities with a personalized newspaper during mandatory quarantine.
Frasnes: Le Jardin Intérieur creates its own bimonthly newspaper
The residential care home in Frasnes recently launched its own newspaper, called O’Gazette. The initiative will also give residents the opportunity to contribute to the content of this bimonthly publication in the future.
