City marketing done right with a printed newspaper by Endeavour
Advocating the positive effect of skateboarding on a city’s image
What do you do when the council bans your favourite hobby? When the city enforced a skateboarding ban in public areas, the skateboarders of Antwerp decided to fight back.
That's when KNS Skateboarding teamed up with Endeavour to launch the Skate de stadnewspaper, advocating more harmony between skaters and residents.
Reinventing Antwerp as a city for skateboarding
After the municipal council enforced a skateboarding ban in the city, the skaters of Antwerp decided it was high time to bring the urban skateboarding debate to the fore.
Following experten en voorbeelden uit Europese grootsteden the example of several of the biggest cities across Europe, KNS Skateboarding and Endeavour set out to advocate the artistic, cultural, educational and commercial value skateboarding brings to the city.
With the help of several local skateboarding shops, the Skate de stad newspaper set out to counter the external perception of skateboarding as purely counter-cultural and celebrate it as something diverse, positive and constructive.
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Using a newspaper to communicate through story
By citing successful examples and cases from other cities and skating experts, Endeavour hopes to convince skaters, residents and policymakers of the positive role skateboarding can play in the city’s education, entrepreneurship and community cohesion, and be a driving force for a skateboarding-friendly environment that becomes part and parcel of the urban mainstream.
En of het gelukt is! Lees hier het artikel in GVA of op Instagram.
You can download the Skate de stad newspaper or pick up a free copy in Stadsform, One Love Boardshop, Lockwood Skate Shop or Skate Depot (Antwerp, Belgium).
Want to start your own newspaper campaign?
