{"id":1582,"date":"2026-07-24T07:45:44","date_gmt":"2026-07-24T07:45:44","guid":{"rendered":"https:\/\/marketing.genscom.be\/?page_id=1582"},"modified":"2026-08-12T08:09:40","modified_gmt":"2026-08-12T08:09:40","slug":"endeavour","status":"publish","type":"page","link":"https:\/\/www.genscom.be\/en\/krantenverhalen\/endeavour\/","title":{"rendered":"Endeavour"},"content":{"rendered":"
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City marketing done right with a printed newspaper by Endeavour<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Advocating the positive effect of skateboarding on a city\u2019s image\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n
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What do you do when the council bans your favourite hobby? When the city enforced a skateboarding ban in public areas, the skateboarders of Antwerp decided to fight back.\n
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\nThat's when KNS Skateboarding teamed up with Endeavour to launch the Skate de stad<\/i>newspaper, advocating more harmony between skaters and residents.<\/p>\t\t<\/div>\n\t\t\t\t\t

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Reinventing Antwerp as a city for skateboarding\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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After the municipal council enforced a skateboarding ban in the city, the skaters of Antwerp decided it was high time to bring the urban skateboarding debate to the fore.<\/p>

Following\u00a0experten en voorbeelden uit Europese grootsteden<\/strong>\u00a0the example of several of the biggest cities across Europe, KNS Skateboarding and Endeavour set out to advocate the artistic, cultural, educational and commercial value skateboarding brings to the city.<\/p>

With the help of several local skateboarding shops, the Skate de stad newspaper set out to\u00a0counter the external perception of skateboarding<\/strong>\u00a0as purely counter-cultural and celebrate it as something diverse, positive and constructive.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u201cWe made a conscious decision to use both offline and online media channels for our campaign. Where social media helps us reach a younger audience and other skateboarders, a physical and tangible newspaper helps propagate our philosophy to a different audience including residents, parents and policymakers.\u201d\n<\/div>\n\t\t\t\n\t\t\t\t\t\t
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SOPHIE LEROY<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
PROJECT MANAGER AT ENDEAVOUR<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Want to start your own newspaper campaign?<\/p><\/div><\/div><\/div>

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tREQUEST A SAMPLE NEWSPAPER<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n
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Using a newspaper to communicate through story\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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By citing successful examples and cases from other cities and skating experts, Endeavour hopes to convince\u00a0skaters, residents and policymakers\u00a0<\/strong>of the positive role skateboarding can play in the city\u2019s education, entrepreneurship and community cohesion, and be a driving force for a\u00a0skateboarding-friendly environment<\/strong>\u00a0that becomes part and parcel of the urban mainstream.<\/p>

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En of het gelukt is!\u00a0Lees hier het\u00a0artikel in GVA<\/a>\u00a0of op\u00a0Instagram<\/a>.<\/p>

You can\u00a0download the Skate de stad newspaper<\/a>\u00a0or pick up a free copy in Stadsform, One Love Boardshop, Lockwood Skate Shop or Skate Depot (Antwerp, Belgium).<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u201cWe decided to partner up with Genscom on the back of several successful collaborations. They\u2019re extremely flexible and actively look for ways to guarantee the best end results.\u201d<\/div>\n\t\t\t\n\t\t\t\t\t\t
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SOPHIE LEROY<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
PROJECT MANAGER AT ENDEAVOUR<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Want to start your own newspaper campaign?<\/p><\/div><\/div><\/div>

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tMORE REASONS TO COMMUNICATE WITH NEWSPAPERS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Endeavour bewijst: Stadsmarketing doe je met een krant Hoe je een krant kan inzetten voor belangenbehartiging en beleidsparticipatie Wat doe je als de stad plots jouw favoriete sport voor je hobby verbiedt? De skaters in Antwerpen zijn niet bij de pakken blijven zitten. Met een eigen krant pleit KNS Skateboarding voor eendracht tussen skaters en […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":364,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1582","page","type-page","status-publish","hentry"],"yoast_head":"\nEndeavour: Stadsmarketing doe je met een krant - Genscom<\/title>\n<meta name=\"description\" content=\"Endeavour zette een krant voor stadsmarketing in om skaters, buurtbewoners en beleidsmakers te bereiken. Ontdek hoe print hun positieve boodschap versterkte.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.genscom.be\/en\/krantenverhalen\/endeavour\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Endeavour: Stadsmarketing doe je met een krant - Genscom\" \/>\n<meta property=\"og:description\" content=\"Endeavour zette een krant voor stadsmarketing in om skaters, buurtbewoners en beleidsmakers te bereiken. 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