{"id":1694,"date":"2026-07-27T08:32:57","date_gmt":"2026-07-27T08:32:57","guid":{"rendered":"https:\/\/marketing.genscom.be\/?page_id=1694"},"modified":"2026-08-12T08:14:20","modified_gmt":"2026-08-12T08:14:20","slug":"frigro","status":"publish","type":"page","link":"https:\/\/www.genscom.be\/en\/krantenverhalen\/frigro\/","title":{"rendered":"Frigro"},"content":{"rendered":"
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Frigro's segmented communication stategy in newspaper format<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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How tailored and personalized communication increase consumer engagement\n\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n
\n \t\t\t\"Twee\t\t\n<\/div>\n
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Frigro is both a wholesaler and knowledge partner specializing in cooling equipment, heat pumps and isothermal panels for professional installation technicians.\n

\nThis family-run business is built from the perfect mix of youth and experience, with brothers Koen and Bert Decuypere at the helm.<\/p>\t\t<\/div>\n\t\t\t\t\t

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Segmented communication in print\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In our industry, we maintain a close relationship with our customers. Our communications team makes sure to keep everyone informed regularly with effective email marketing and newsletters.<\/p>

But we understand that the power of\u00a0market segmentation and tailored marketing<\/strong>\u00a0cannot be underestimated and went looking for creative solutions to reach our target audience. That\u2019s how we landed on the idea of\u00a0personalized newspapers.<\/strong>\u00a0terecht.<\/p>

Our newspapers are published twice yearly and are the perfect tool for keeping customers and staff informed in a\u00a0creative yet informative<\/strong>\u00a0way.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u201cWe were looking for a targeted and creative solution to reach our target audience. Personalized and segmented communication keeps customers engaged.\u201d<\/div>\n\t\t\t\n\t\t\t\t\t\t
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BERT EN KOEN DECUYPERE<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
MANAGING DIRECTORS AT FRIGRO<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ready to get started with personalized newspapers?<\/p><\/div><\/div><\/div>

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tREQUEST A SAMPLE NEWSPAPER<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n
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A signboard for the business<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The personalized newspapers received an extremely positive response<\/strong>, both from colleagues and from customers.<\/p>

The campaign helped our business stand out from the crowd <\/strong>and had people talking about it for months after.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u201cThe collaboration with Genscom was smooth sailing. Everything was taken care of in a short period of time, down to the last detail.\u201d<\/div>\n\t\t\t\n\t\t\t\t\t\t
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BERT EN KOEN DECUYPERE<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
MANAGING DIRECTORS AT FRIGRO<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ready to get started with personalized newspapers?<\/p><\/div><\/div><\/div>

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tREQUEST A QUOTATION<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Frigro kiest voor gesegmenteerde communicatie in krantenvorm Hoe gerichte en gepersonaliseerde communicatie het engagement bevordert Frigro is als familiale KMO actief als groothandel en kennispartner van koeltechnisch materiaal, warmtepompen en isotherme panelen voor de professionele installateur. Het team van 45 medewerkers, een gezonde mix van jeugdig dynamisme en jarenlange vakkennis, wordt aangestuurd door Koen en […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":364,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1694","page","type-page","status-publish","hentry"],"yoast_head":"\nGepersonaliseerde klantcommunicatie Frigro - Genscom<\/title>\n<meta name=\"description\" content=\"Frigro zocht een creatieve manier voor gepersonaliseerde klantcommunicatie. Met een gesegmenteerde krant bereiken ze klanten \u00e9n personeel. Lees hun verhaal!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.genscom.be\/en\/krantenverhalen\/frigro\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gepersonaliseerde klantcommunicatie Frigro - Genscom\" \/>\n<meta property=\"og:description\" content=\"Frigro zocht een creatieve manier voor gepersonaliseerde klantcommunicatie. Met een gesegmenteerde krant bereiken ze klanten \u00e9n personeel. 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