{"id":1727,"date":"2026-07-27T11:26:58","date_gmt":"2026-07-27T11:26:58","guid":{"rendered":"https:\/\/marketing.genscom.be\/?page_id=1727"},"modified":"2026-10-01T12:12:13","modified_gmt":"2026-10-01T12:12:13","slug":"marketing","status":"publish","type":"page","link":"https:\/\/www.genscom.be\/en\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"
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MARKETING<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n

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Why newspapers are a must-have for your customized marketing strategy<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n
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A personalized newspaper is more than an out-of-the-box idea.\n

\nIt\u2019s a classic offline communication tool with an old-school cool factor.\n

\nA growing number of companies are adding printed newspapers to their customized marketing strategy. With reason.<\/p>\t\t<\/div>\n\t\t\t\t\t

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A newspaper is a unique offline marketing tool\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In today\u2019s plethora of digital communication, a newspaper is exactly the kind of\u00a0offline marketing tool\u00a0<\/i>needed to bring a moment of peace and quiet at the coffee table. A conscious alternative to the clutter of ephemeral emails that clog our mailboxes. The\u00a0direct and personal<\/strong>\u00a0approach of offline marketing helps build lasting and\u00a0meaningful customer relationships,<\/strong>\u00a0thereby boosting customer retention.<\/p>

The choice for a newspaper as offline communication tool has several added advantages. Its distinctly large format is a true\u00a0eye-catcher.<\/strong>\u00a0The choice between the classic newsprint and a white paper variant add to the authentic newspaper experience. And our advanced print technology offers stunning and detailed\u00a0full-colour printing<\/strong>\u00a0hat makes your images and other graphic content pop!\u00a0<\/p>

Add to that the hype of this old-school medium, increasing the shareabilty of the newspapers on\u00a0social media<\/strong>\u00a0with a reinforcing effect on your marketing campaigns.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Persoon\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n
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A newspaper tells authentic stories\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A newspaper is great for\u00a0storytelling<\/em>\u00a0and\u00a0content marketing.<\/em>Consumers in the digital age have an increasing demand for\u00a0authentic stories. <\/strong>Sharing skills and know-how, getting to know the company and the people behind the company, the\u00a0making-of<\/em>\u00a0a product, a behind-the-scenes look at manufacturing\u2026<\/p>

A strong content marketing strategy and authentic storytelling allows a company to build a deeper and more personal customers relationship and increase\u00a0customer loyalty and engagement<\/strong>.\u00a0<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Gepersonaliseerde\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n
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\"Marketing is no longer about the stuff that you make, but about the stories you tell.\"<\/div>\n\t\t\t\n\t\t\t\t\t\t
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SETH GODIN<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t
FORMER VICE PRESIDENT DIRECT MARKETING AT YAHOO!<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Get started with your own newspaper?<\/p><\/div><\/div><\/div>

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tHOW IT WORKS<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n
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Personalized marketing with a twist\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Many companies have vast amounts of valuable information. But many fail to tap into the full potential of their\u00a0customer data. <\/strong>A missed opportunity. Because database marketing allows you to present every customer with a personal and individual offer.<\/p>

In fact, personalized marketing is\u00a020% more effective. <\/strong>And it\u2019s easy to see why. Because personalization makes content hyper-relevant, improves the customer experience and leads to a higher conversion rate.\u00a0<\/p>

When we think about personalized marketing, we often think of personalized email marketing. But did you know that a printed newspaper is\u00a07 times more effective<\/strong>\u00a0than a digital mailing?<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The best kind of personalization in a newspaper<\/h2>\n\t\t\t\t\t

There\u2019s a lot to be said for adding personalized marketing to your marketing strategy!<\/p>\n\t\t\n<\/div>\n

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tLocation\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tImages\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tDiscounts\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCustomer data\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\n\t\t\t\t<\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tQR codes\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tHOW TO PERSONALIZE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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5 tips for adding personalized content marketing to your newspaper:<\/h2>\n\t\t\t\t\t

Images<\/strong>

A picture is worth a thousand words. Surprise readers with a fun picture of themselves, a family member or friend, or even their pet.<\/p>\n\t\t\t\t\t

Bar or QR codes<\/strong>

Add a QR code that links to a customized webpage. This lets you combine print\n\nmedia with digital media and track website visitors directly, with a reinforcing effect for your marketing campaigns.<\/p>\n\t\t\t\t\t

Location<\/strong>

Tailor information according to a customer's location, like the address of the nearest store or a few words from the local branch manager.<\/p>\n\t\t\t\t\t

Discounts<\/strong>

Surprise customers with a personalized discount code on their birthday. Or for any other special occasion, of course.<\/p>\n\t\t\t\t\t

Customer data<\/strong>

Want to promote a product or make suggestions based on a customer\u2019s latest purchase? Like a car manufacturer promoting a new model to a specific segment of customers. Or a mattress specialist surprising customers who purchased a bed 10 years ago. Get creative with your customer data.<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Previous collaborations:<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n<\/div>\n

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MARKETING Een gepersonaliseerde krant valt op in jouw marketingstrategie Een gepersonaliseerde krant is meer dan een out-of-the-box idee. Het is een topper als offline communicatiemiddel en terug van nooit weggeweest. Steeds meer bedrijven voegen daarom een krant aan hun gepersonaliseerde marketingstrategie\u00ebn toe. Terecht. Een krant als unieke offline communicatiemiddel In een digitaal wervelende wereld biedt […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1727","page","type-page","status-publish","hentry"],"yoast_head":"\ngepersonaliseerde krant voor Marketing - Genscom<\/title>\n<meta name=\"description\" content=\"Opvallen met je marketing? Een gepersonaliseerde krant voor marketing combineert print, storytelling en klantdata voor meer impact. Ontdek de mogelijkheden!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.genscom.be\/en\/marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"gepersonaliseerde krant voor Marketing - Genscom\" \/>\n<meta property=\"og:description\" content=\"Opvallen met je marketing? Een gepersonaliseerde krant voor marketing combineert print, storytelling en klantdata voor meer impact. Ontdek de mogelijkheden!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.genscom.be\/en\/marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Genscom\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/genscomnv\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-01T12:12:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.genscom.be\/wp-content\/uploads\/2026\/07\/IMG_9229_popartkrant-blauw-scaled.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.genscom.be\\\/marketing\\\/\",\"url\":\"https:\\\/\\\/www.genscom.be\\\/marketing\\\/\",\"name\":\"gepersonaliseerde krant voor Marketing - Genscom\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.genscom.be\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.genscom.be\\\/marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.genscom.be\\\/marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.genscom.be\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/IMG_9229_popartkrant-blauw-scaled.webp\",\"datePublished\":\"2026-07-27T11:26:58+00:00\",\"dateModified\":\"2026-10-01T12:12:13+00:00\",\"description\":\"Opvallen met je marketing? 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