More than ever, good business communication involves the strategic deployment of a rich palette of media. Is your company or organization considering switching from paper to digital? Is a combination of digital and print advisable and if so, for which target groups and occasions? A good communication mix consists of offline communication ànd digital solutions. The process from editing to distribution involves numerous considerations: from available email addresses to a user-friendly mailing system. How do you distribute a direct mailing? What about analytics and segmented communication? Add to that our increasing access to (free) mobile internet and the fact that our content consumption is often volatile in nature. The timing, location, and the medium on which content is read, largely determine the reading experience. Becoming aware of that context and being prepared to tackle it the right way, will allow you to achieve more.
At Genscom, we integrate the creation of print and digital publications in a single communication tool, tailored to your organization. We let you create your own newspaper or magazine, which you can easily convert into a digital version. Depending on your target audience and objectives, you could also resolutely pick one or the other.